Why we choose Framer

What we'll teach you:

• What is Framer?

• What do we judge a website builder on?

• The 5 main reasons why we love Framer 

• How to choose which website builder is best for your site

What is Framer?

Framer is a new website design and development platform that allows us to create completely custom websites that function to a high standard when published. It is a no-code platform, but the user has the ability to implement completely custom code wherever needed - perfect for professional website designers and developers.

What do we judge a website builder based on?

There are hundreds of web design and development softwares out there, so who’s to say one is better than the other? When choosing a web builder we base our judgements on a few important things. Most importantly, we look for usability for the customer when handing over, we go into more detail about this below. Next up, the ability to use code. While Framer is predominantly a no-code platform, this doesn’t mean we can’t use it - we can implement custom code into the features to make them function in the way that is most useful for the client we’re working with. Not only this, but we can easily fix bugs and glitches through code which most no-code builders can’t facilitate. Team collaboration is also a major factor when choosing our website builder. No project is a solo expedition, so seamless collaboration is vital to create the best sites for our customers. 

Of course, Framer ticks all of this boxes and beyond, here are the 5 main reasons we choose Framer.

1. User-focussed

The No.1 main reason as to why we love Framer has got to be the way that they prioritise the user experience. It is so important to us that when we hand the website over to our customers, they are able to update, edit, analyse and control it without having to jump through hoops and over stars to do so. While Framer’s build can seem complex and daunting, they have integrated specific features so that when the site is handed over, the customer can utilise it to its full potential. Some of the features that make this possible are, the bespoke CMS systems, Figma like design interface, the staging feature and collaborative capabilities. If you’d like to learn more about any of these features in detail we’ve explained them here.

2. Customisability

Unlike the majority of other website builders, Framer allows us to have complete creative freedom with the design and development of the sites - no templates here! Everything from advanced animations to micro-interactions can be customised which means that we can deliver completely unique sites that are tailored exactly to the client’s requirements and desires. The ability to implement code while not having to develop everything in code gives us control over any and all aspects of the websites meaning that we can build from scratch and have astute attention to detail in every aspect.

3. Security 

Besides the fancy animations and encapsulating designs, keeping your website and data secure is integral. Framer takes security seriously by encrypting all data with SSL and following the highest global security standards. Your website will also be GDPR-compliant and meet certifications like SOC 2 and ISO 27001. Alongside this, Framer’s hosting infrastructure is robust no matter where your visitors are in the world. The international network of servers means that your site will load quickly under traffic pressure wherever and whatever device - perfect!

4. SEO & Analytics

There is no point in having an awesome site if no one can see it! Framer allows us full SEO control. From semantic tags to sitemaps, it is considerably easier to to secure and maintain a highly ranked position on all search engines with Framer compared to other builders. Alongside this, Framer’s private analytic interface is clear to understand and gives a detailed overview of your site performance, statistics and visitors. This means that you can learn about your visitors and their behaviour on your site, so that you can tailor your site accoordingly and grow your business. One way that you can optimise your site for visitors is with Framer’s localisation feature which enable your website to adapt, translate and suit any locale - expansion has never seemed easier.

5. Automation Integration 

If you’re new around here, we love to integrate automations to make our customer’s workflows easier and more efficient - if you’re not new, you already know this! Framer endorses the integration of softwares which allows us to deliver our customers solutions to their bottlenecks. We can feed automations from data collected from their site and integrate automatic process based on what it sees. This means that our sites act as more than just a website. Instead, the sites act as central hubs to our customer’s business and can be used beyond the potential that most websites can facilitate.

How to choose which website builder is best for your site.

Of course, there are many softwares to choose from, some without code, some with - for us Framer is the best of both worlds. Its ability to be fully customisable while comprehendible to our customers is what makes it a winner for us. 

When choosing a website builder, make sure that it can facilitate your capabilities, prioritise your customer’s experience and can progress your business, as Framer does.